Frequently asked questions
FAQ: Let Us Help You with Your Questions!
How is your data compiled?
We continuously gather, analyze and manage our data from a variety of sources, from public records, to title companies, to credit bureau data. From DBA filings and tax liens or judgments, to Yellow Pages, EventGain has the most comprehensive data in the industry. We have a data team of 150 members who periodically update all the records in the database. We also gather data from third party companies and associations that have received opt-in information from the businesses and individuals across the globe. All the records in our database are opt-in records. This process is obtained through a subscription management and confirmation process.
What will my response rate be?
There are a great many variables that determine response rate in a marketing program. The product being sold, how it is offered, the creative content of the mailer or telemarketing presentation, and timing all contribute to the rate of response you will eventually experience. Consequently the rate of response can vary greatly from campaign to campaign. Paying equal attention to your product, your offer, customer incentive to respond, your creative, the timing of the campaign, and the list you use is essential. Some campaigns will be profitable with a response rate of one percent, whereas others need a much higher rate. All other variables being equal however, the accuracy and deliverability of our data will certainly improve the rate of response you would have achieved if you were to use a less reliable list source.Responses are tracked as Leads, Click throughs, email responses and opens.
How often is your database updated?
We offer only the finest data, which is updated quarterly to ensure that you will receive the highest quality list. With every order, we ensure our lists are clean and in full compliance with all Do Not Call rules and regulations by verifying all the emails for deliverability and validity so that our clients get only good and valid emails. It means Really Outstanding Information. You'll see the difference when you use EventGain – we guarantee it!
What types of targeting do we offer?
We have a wide range of industry/title selects – the client has the option to select the industry verticals, titles, geography, sales/revenue, employee size, SIC codes, area codes based list you want to reach/target.
How often are new names added? How often are unsubscribe removed?
We send monthly campaigns for list building on various new topics also take initiative in updating the current database every quarter. The un-subscribes is effectively removed within 48 hours of notice.
Are we CAN SPAM complaint?
EventGain is dedicated to protecting the privacy interests of our customers and is in full compliance with the CAN-SPAM Act. Specifically, EventGain adheres to the following requirements:
- Subject lines are clear, relevant, honest and not misleading
- From lines and headers accurately identify the source of the email;· Message content includes clear identification that the email is an advertisement, solicitation or promotion
- Every email has a functioning unsubscribe mechanism for the advertiser that is active for a minimum of 30 days
- A valid physical address of the advertiser is be included in every email; All unsubscribe requests are honored within 10 days of the notification
Where do you get the Attendee lists?
EventGain has established relationships with various Event Management companies, Tradeshow Organizers and Tradeshow Suppliers through which we have access to attendee lists from over 4000 events across the world every year.
These lists are updated regularly are useful for:
- Pre-Event Communication before a Tradeshow / Conference/ Event g
- "Visit our Booth" Invitations
- Pre- Conference Promotions
- Post-Event Mailers / Promotions
Do you do Email Campaigns and Provide Event Attendee Lists?
Yes. We help you reach the attendees via email campaigns and provide you with lists of interested parties via our email campaign platform. We have an almost unique real time tracking and reporting system where in you can exactly know the details of who is clicking on which link in the email and who is opening it and reading it for more than a minute's time along with the people who are interested in your products or services. This way you will get the reach and also list of interested parties who have clicked through or responded to your mailer. The complete attendees list if proprietary to event owners and can only be provided if the event owner approves its release.
How many Campaigns/Mailers would you recommend for a Tradeshow/Event?
Our Clients get the best returns with 2 to 3 mailers – couple of them prior to the conference and a follow up mailer after the conference. To get the best ROI we recommend at least 2 mailers to the target audience for an event. It could be 2 Pre-event invites or one Pre-event and one Post-event mailer.
We are already sending Direct Mail invitations –Why should I append email or send email invitations?
Multi Channel marketing always yields 200% to 300% increase in response rates. Email today is the proven medium of communication through which you can track who expressed interest and what exactly he/she was interested in. Real-time Click Through Tracking and Email Campaign reporting along with possibility of enhancing your response rates make it a no-brainer that you should look at Email first and then other channels to promote your event or attendance at a tradeshow.
I am an Event Organizer – How can you help us?
Event Organizers can benefit from the exhaustive reach we have in the B2B space with over 32 million executives that you can target. You can slice and dice the target audience the way you want by Industry, target titles and location of companies to address the potential attendees prior to the event. You can also send Pre-Event Confirmations, Reminders and Post-Event mailers using our Email Platform and targeted lists. Also, if you have an existing attendee list without email you can map this to our opt-in master database to help append email and communicate perpetually to these target audience.
What are the forms in which you can send the mailers?
We can send mailers in HTML, Text, flash or Semi-text format.(We don't advice a flash template because older Outlook version doesn't support flash.)
Can we track these mailers, which are sent to the contacts?
HTML, Image and Semi-text formats are track able except for text format. We have tracking tool, which tracks the leads, clickthroughs. EMail responses and email opens real time for which you would be given the login ID and password once the campaign is on so that you can see the results 24/7. Also, You can view the demo of our Email Campaign Tracking Tool from our website by logging in as www.eventgain.us
How can I contact you if I need help?
Phone: Our regular working hours are Monday through Friday, between 9am and 6pm CST. Please feel free to call at any time and if we aren't in the office, just leave a message and we will return your call first thing the next morning. Our Toll-Free number is 1-800-504-8518. You can reach us by email at firstname.lastname@example.org