How to choose the right event

With more than 9,000 events and public expositions being held each year, choosing the right one can be a daunting task...
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Common event marketing mistakes: Ten tips on how to avoid them

The key to great exhibiting is marketing. But marketing is a very inexact science that leaves room for a multitude of errors to occur...
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There are more events than ever. Why?

There are now more events than ever. Here's how companies can capitalize on this exploding channel it's hard to believe, but not all incremental marketing dollars are earn for e-business...
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The trade show must go on

Marketers who are eager to trim fat from their budgets should be wary of cutting events from their bottom lines, say some marketing experts. Yes, trade show attendance is off in many industries...
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No business like trade-show business

Todd Hirozawa of Hewlett-Packard remembers exactly how the sale at the trade show was clinched. Prospective customers were gathered several ranks deep around a demonstration ...
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Pre-Event Planning

Know who your audience and clearly define your objectives prior to booking a space. Quantify your objectives -- such as the number of leads you want to generate...
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Immediate Lead Follow-Up = 100 Percent Value

Do you have a plan for immediate, post-event lead follow-up? The day after the event, your pile of leads is worth 100 percent of its value. A month after the event, the leads are worth half of that...
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